The Beginner’s Guide to Wholesale Gold Bullion

If you’re a small-time investor dipping your toes in gold and silver bullion, you’ll probably buy your bullion from online retailers or government mints. But if you’re a business, reseller, manufacturer, or institutional investor, it’s more worthwhile to find a wholesale gold bullion dealer who can offer you discounted prices on large-volume gold purchases.

In this article, we share what you need to know about wholesale gold bullion, including what it is, why buy gold bullion wholesale, and who wholesale gold bullion is for.

What is wholesale gold bullion?

Wholesale gold bullion is when businesses, financial institutions, or retailers buy large quantities of gold bars or ingots for either investment or resale purposes. Retail gold bullion, on the other hand, is when individual investors buy smaller gold bars or coins. Unlike retail bullion, wholesale gold products are sold at a lower price per unit (i.e. closer to gold’s current market price), making them more cost-effective for anyone purchasing gold in bulk.

Most wholesale gold bullion is traded in larger sizes, like 1-kilogram gold bars or 400-ounce London Good Delivery bars. Buyers of wholesale gold bullion might include jewelers, manufacturers, financial institutions, and high-net-worth individuals looking to purchase large volumes of gold.

Why buy physical gold?

Before we dive deeper into buying bullion wholesale, let’s look at some reasons why people buy physical gold as an investment.

1. Gold protects in times of crisis

Gold is often called a ‘crisis commodity’, and for good reason. In times of war, economic instability, or geopolitical instability, gold’s value tends to rise as investors seek safety.

The late 1970s are a great example of this. During the ‘70s, a combination of high inflation, oil embargoes, and global tensions pushed gold prices up by 721% between 1976 and 1980. More recently, gold surged 6% in early 2022 as the Russia-Ukraine conflict escalated.

History has shown us that the greater the chaos, the higher the value of gold. For that reason, many investors and high-net-worth individuals choose to hold gold to preserve their wealth and provide a sense of safety during uncertain times.

2. Independence from modern technology

Everything is digital these days, from our bank accounts to wealth stored in digital currencies like Bitcoin. Physical gold, however, is a tangible asset that exists entirely independent of technology. It doesn’t rely on internet access, power grids, or centralized financial systems. This makes it immune to cyberattacks or data breaches, as well as the usual risks that come with storing money in a bank account.

Learn more about physical gold vs ETFs: Everything You Need to Know About Gold ETFs

3. Political security

Believe it or not, governments have the power to freeze accounts or even confiscate funds during financial crises. We’ve seen people come close to losing access to their savings throughout history – as recently as the UK banking crisis of 2008. Physical gold, particularly when stored safely in your own space, offers a layer of protection against these interventions, should they ever happen.

4. No counterparty risk

Unlike stocks or bonds, gold’s value doesn’t depend on the performance of a company, government or financial institution. It can’t go bankrupt, default, or dissolve. When you own gold, its worth is tied to the metal itself, and you don’t have to worry about a counterparty keeping up with their obligations.

5. Gold is the only true money

Fiat currencies lose purchasing power over time, but gold is just as valuable today as it was hundreds – or even thousands – of years ago. As Voltaire famously said: “Paper money eventually returns to its intrinsic value – zero”. Gold, on the other hand, is universally valued and can be exchanged anywhere in the world.

Why buy bullion wholesale?

Let’s take a look at some reasons why it’s worth buying gold bars wholesale.

Cost-efficiency

The main advantage of buying gold bullion wholesale is cost efficiency. When investors buy gold in bulk, they’ll pay a much smaller premium over the spot price of gold compared to buying retail products like coins or smaller bars.

See: Pros and Cons of Buying Gold Bars vs Gold Coins

If you’re in the business of jewellery or manufacturing, buying wholesale bullion can significantly reduce the cost of raw materials, increasing your business’s profitability and price competitiveness. If you’re an institutional investor or high-net-worth individual, buying high-quality gold bullion wholesale means you’ll pay lower premiums and get more gold for the same amount of money.

Security & traceability

Large-volume bullion bars from trusted government mints and refineries often feature serial numbers, hallmarks, or registration details that verify authenticity and origin. This traceability adds an extra layer of security and reassurance for businesses and investors, making it easier to keep track of holdings and prevent falling victim to fraud.

Reliable supply of gold

If you find trusted wholesale bullion dealers, another benefit is that you’ll enjoy a reliable supply of gold for your business operations. Good bullion wholesalers will offer dedicated account managers to provide quick and personalized services, making your gold purchases easy, consistent, and stress-free.

Highest quality and purity

Wholesale bullion bars are typically 99.5% to 99.99% pure and meet strict global standards, including LBMA Gold Delivery. Reputable companies will source the bullion bars themselves from government mints and prestigious gold refineries. This level of purity means that buyers know exactly what they’re purchasing.

Read More: Gold Purity, Fineness, And Karat – What Is It And How To Check It

High demand & liquidity

Wholesale bullion bars that meet LBMA Good Delivery standards are widely recognized, highly liquid, and easily traded across global markets. Businesses and investors who want to buy gold to hedge against inflation or liquidate their gold holdings can quickly and easily sell their gold when needed, and there’ll always be buyers available in the marketplace.

Who is wholesale gold bullion suitable for?

Wholesale gold bullion is suitable for anyone who needs access to large volumes of gold at competitive prices, whether it’s a business who needs gold as a raw material or an institution looking to hold gold for investment purposes.

Let’s look at some examples of who may be purchasing gold wholesale.

Jewellery manufacturers

Jewellers need a steady supply of high-purity gold to create fine jewellery and other luxury products (e.g. decorative items). When these businesses buy gold wholesale, they can expect a consistent quality, reliable supply, and lower premiums that help increase profit margins.

Industrial and technology companies

Gold has unique properties that make it useful in electronics, medical equipment, and some aerospace applications. Manufacturers that use gold to produce these components can buy gold in bulk to help control costs and maintain a reliable supply.

Financial institutions

Institutional investors like banks, mutual funds, or pension funds might buy wholesale gold bullion to manage reserves or hedge exposure to currency and market risks. Buying gold in bulk helps these institutions maximize their gold investments and maintain liquidity.

High-net-worth individuals

High-net-worth individuals might want to purchase large amounts of gold to diversify their investment portfolios, preserve their wealth, or to use as an inflation hedge. Whatever the reason, buying gold in bulk offers the best price per ounce, as well as the benefit of keeping it stored securely in professional vaults.

Keep Reading: What Are the Best Gold Bars to Buy?

Your trusted partner for wholesale bullion

Looking for wholesale gold bullion products? StoneX Bullion provides buyers across the UK and EU with unmatched service, competitive pricing, and tailored solutions – whether you’re a reseller, investor, or manufacturer.

Our service is backed by StoneX Group Inc. (NASDAQ: SNEX), a Fortune 50 company with more than 100 years experience, and we combine global resources with local expertise to deliver exceptional value to our clients.

Here’s why you should choose StoneX as your trusted partner for wholesale gold bullion products.

Investment-grade selection

We maintain an extensive inventory of the most popular bullion bars and gold coins, sourced directly from world-renowned government mints. Every product in our stock manually undergoes strict quality checks by our bullion experts, so you only receive the highest-grade gold, silver, platinum, and palladium products.

Competitive pricing and bulk discounts

We purchase directly from producers and avoid intermediaries wherever possible. This allows us to secure low premiums and pass on bulk pricing advantages to our clients. Whether you’re a jeweller, reseller, or institutional buyer, our wholesale pricing structure means you get optimal value.

Secure, efficient logistics

All our wholesale gold orders are shipped securely from our vault in Frankfurt, and we offer fast, discrete, and insured delivery across Europe. Our logistics network is built to meet the demands of wholesale clients who prioritize speed, security, and reliability.

Tailored, dedicated service

Our dedicated account managers work closely with each client to provide personalized solutions and efficient order handling. Whether you need consistent bulk supplies or help with large, one-off orders, we make sure your purchasing experience is seamless.

Backed by StoneX Group Inc.

We’re part of StoneX Group Inc., ranked #59 on the Fortune 50. We’re also an LBMA affiliate member with offices in London, Singapore, Shanghai, Dubai, and Frankfurt, meaning the StoneX precious metals team can serve virtually every client in the bullion market.

Since 2011, we’ve been leveraging our direct relationships with global mints, efficient logistics, and extensive inventory of investment-grade bullion to deliver more value to our wholesale partners.

Buy gold bullion today

If you’re happy sticking to retail purchases, you can buy gold coins, gold bars, silver coins, and silver bars here on our website at StoneX Bullion. You’ll also find a range of platinum and palladium bullion to build your precious metals portfolio.

If you’re looking for wholesale gold bullion to maximize your investment, refer to our StoneX wholesale bullion product page, where you can learn more about our offering and reach out for more information.